New Initiative to Spark ‘Real’ Adventure is Launched by Dora and UK and Hollywood Celebrities
LONDON, October 6, 2010 /PRNewswire/ — Nickelodeon’s global cartoon heroine - Dora the Explorer - celebrates 10 years on air this month and is inviting people to take their own adventures by applying for funding from Dora’s Beyond the Backpack Foundation at http://www.dorabeyondthebackpackfoundation.org. The Foundation has been set up to encourage Brits to have new adventures in their everyday lives - big or small. Applications will be judged by ‘adventure experts’ including David De Rothschild (who recently completed the Plastiki mission) and Ed Stafford (who recently walked the Amazon). Once a nation of explorers who voyaged across oceans discovering new worlds, 65% of British parents today blame the emergence of modern technology for kids lacking a sense for ‘real’ adventure. Modern day youth would much rather live adventures through television or computer games, with parents being hassled for games consoles (33%) and laptops (27%) over tents, which came last on Generation Z’s wish list (6%).
While 21% of their parents once set up a tent and camped outside, less than one in ten (7%) of children today have slept under the night sky.
I WANT TO SLEEP UNDER STARS :D
